The Story of Clix
Our Inspiration: Drivers
Our founders have been in the wiper blade business for over 25 years. Over the years, not much has changed. All new style wiper blades just increased confusion and increased prices with giving little additional value to drivers. We knew we had to create something with the driver in mind.
Our journey began quite simply by reading thousands of online reviews from real customers of the largest internationally known branded wiper blades. Not to our surprise, ALL of these wiper blades were (and still are) very poorly reviewed. How poorly? In lots of cases, over 40% of the reviews from real drivers were either 1 STAR or 2 STARS! Yes, that means over 4-in-10 drivers were incredibly dissatisfied. Yuck!! That is an embarrassment and not something you hear on their national TV campaigns.
Making a Better Product
Our team immediately began to create a program that was truly better. We knew we had to create a product that would be extremely well reviewed by our customers. Reviews matter because they are a direct line to us on how we are performing and gives us insight to what we can improve on. Better yet, we love to see our great reviews and hear the stories of how Clix has made a small, yet large, improvement to their lives.
To conquer this, our first step was to DRASTICALLY improve installing and replacing wiper blades. This sounds very easy, yet simplifying a century old technology and breaking a few paradigms can be difficult. But our team succeeded even beyond our initial expectations.
Simplifying Wiper Blades
Another major goal of ours is to completely take away the headaches of buying and replacing your wiper blades. What style wiper blade do I need? What kind of wiper arm do I have? How do I get the old ones off? How the heck do I..... and the story goes on. No more! Drivers should simply know their vehicle and get what they need. It's not that difficult. But the way the industry is currently organized, it is quite difficult. By simply adding your vehicle's year, make, and model, you receive what is needed...nothing else! And now you can replace your own wiper blades every time in under 10 seconds!
Time AND Convenience
We kept asking ourselves, what is the quickest and best way to replace worn wiper blades? However, our mind set began to change more broadly and we started asking, "How do we take bad wiper blades off the road? Period!"
Currently, when you first start to realize that you need new wiper blades, you probably either wait until you need an oil change or mechanic visit, plan a trip to an auto parts store (on your busy schedule), plan a vehicle swap with a family member that can take your car and get your wipers taken care of...or you just wait so long that you can no longer see out of your windshield! Bottom line, it's an interruption to your life, at best. At worst, you and your family are driving in dangerous conditions with poor wiper blades. That shouldn't be! But you never had any other options...until now!
For us to fix this, we understood that drivers needed to have access to new wiper blades wherever they are and at any time. With our Clix Spare Pair, you keep an emergency pair of wipers in your trunk or the back of your vehicle. Most drivers keep a spare tire. Some keep first-aid kits. We keep lots of things in our car "just-in-case". Why wouldn't you have wiper blades "just-in-case"?
The optimal way for you to change your relationship with your wiper blades would be to always have a spare pair in your vehicle. By purchasing our a Starter Pack + Replacement Pack (discounted) you will have your spare pair whenever that time comes to make the change. By signing up for a subscription plan, you simply re-load your trunk or back of your vehicle with a new spare pair. And now you NEVER have to drive with poor wiper blades again.
As excited as we are about solving a problem that hundreds of millions of people deal with, we are tirelessly evaluating our feedback loop to explore better ways to solve wiper blades. Our team is truly working to improve our product and company with you, our customers and drivers, in front of our mind. We truly appreciate your support of us in this journey!